Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Brand—Consumer Storytelling Theory and Research

June 2010

Volume 27, Issue 6

Pages 531–637

Issue edited by: Arch G. Woodside

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Brand consumption and narrative of the self (pages 623–637)

      Sharon Schembri, Bill Merrilees and Stine Kristiansen

      Version of Record online: 13 MAY 2010 | DOI: 10.1002/mar.20348

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