Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Brand—Consumer Storytelling Theory and Research

June 2010

Volume 27, Issue 6

Pages 531–637

Issue edited by: Arch G. Woodside

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Selling stories: Harry Potter and the marketing plot (pages 541–556)

      Stephen Brown and Anthony Patterson

      Version of Record online: 13 MAY 2010 | DOI: 10.1002/mar.20343

    2. Brand-self identity narratives in the James Bond movies (pages 557–567)

      Holly Cooper, Sharon Schembri and Dale Miller

      Version of Record online: 13 MAY 2010 | DOI: 10.1002/mar.20344

    3. Evolutionary branding (pages 568–583)

      Elizabeth C. Hirschman

      Version of Record online: 13 MAY 2010 | DOI: 10.1002/mar.20345

    4. Brand consumption and narrative of the self (pages 623–637)

      Sharon Schembri, Bill Merrilees and Stine Kristiansen

      Version of Record online: 13 MAY 2010 | DOI: 10.1002/mar.20348

SEARCH

SEARCH BY CITATION