Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Brand—Consumer Storytelling Theory and Research

June 2010

Volume 27, Issue 6

Pages 531–637

Issue edited by: Arch G. Woodside

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Brand-self identity narratives in the James Bond movies (pages 557–567)

      Holly Cooper, Sharon Schembri and Dale Miller

      Article first published online: 13 MAY 2010 | DOI: 10.1002/mar.20344

    2. Evolutionary branding (pages 568–583)

      Elizabeth C. Hirschman

      Article first published online: 13 MAY 2010 | DOI: 10.1002/mar.20345

    3. Brand consumption and narrative of the self (pages 623–637)

      Sharon Schembri, Bill Merrilees and Stine Kristiansen

      Article first published online: 13 MAY 2010 | DOI: 10.1002/mar.20348

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