Psychology & Marketing

Cover image for Vol. 28 Issue 1

January 2011

Volume 28, Issue 1

Pages 1–113

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The relevance of irrelevance in brand communication (pages 1–28)

      Carmen-Maria Albrecht, Marcus M. Neumann, Tobias E. Haber and Hans H. Bauer

      Article first published online: 9 DEC 2010 | DOI: 10.1002/mar.20378

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