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Psychology and Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company

Cover image for Vol. 28 Issue 12

December 2011

Volume 28, Issue 12

Pages 1133–1178

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Research Articles
1. Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism (pages 1133–1153)
  Nizar Souiden and Bouthaina M'saad
  Article first published online: 2 NOV 2011 | DOI: 10.1002/mar.20430
2. Further insights into perceived value and consumer loyalty: A “Green” perspective (pages 1154–1176)
  Monika Koller, Arne Floh and Alexander Zauner
  Article first published online: 2 NOV 2011 | DOI: 10.1002/mar.20432
Book Reviews
1. The leisure economy: How changing demographics, economics, and generational attitudes will reshape our lives and our industries (pages 1177–1178)
  Astrid L. Keel
  Article first published online: 2 NOV 2011 | DOI: 10.1002/mar.20435

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