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Psychology and Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company

Cover image for Vol. 28 Issue 3

March 2011

Volume 28, Issue 3

Pages 219–308

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Research Articles
1. Top of page
2. Research Articles
1. The role of touch in marketing: An introduction to the special issue (pages 219–221)
  Cathrine V. Jansson-Boyd
  Article first published online: 7 FEB 2011 | DOI: 10.1002/mar.20388
2. Autotelic need for touch, haptics, and persuasion: The role of involvement (pages 222–239)
  Joann Peck and Jennifer Wiggins Johnson
  Article first published online: 7 FEB 2011 | DOI: 10.1002/mar.20389
3. The impact of 3d virtual haptics in marketing (pages 240–255)
  Seung-A Annie Jin
  Article first published online: 7 FEB 2011 | DOI: 10.1002/mar.20390
4. To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception? (pages 256–266)
  Nigel Marlow and Cathrine V. Jansson-Boyd
  Article first published online: 7 FEB 2011 | DOI: 10.1002/mar.20391
5. Multisensory design: Reaching out to touch the consumer (pages 267–308)
  Charles Spence and Alberto Gallace
  Article first published online: 7 FEB 2011 | DOI: 10.1002/mar.20392

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