Psychology & Marketing

Cover image for Vol. 28 Issue 6

June 2011

Volume 28, Issue 6

Pages 539–659

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Consumer uncertainty, revisited (pages 584–607)

      Edward M.K. Shiu, Gianfranco Walsh, Louise M. Hassan and Deirdre Shaw

      Article first published online: 2 MAY 2011 | DOI: 10.1002/mar.20402

    2. Functional magnetic resonance imaging in consumer research: A review and application (pages 608–637)

      Martin Reimann, Oliver Schilke, Bernd Weber, Carolin Neuhaus and Judith Zaichkowsky

      Article first published online: 2 MAY 2011 | DOI: 10.1002/mar.20403

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