Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) 1985

Volume 2, Issue 3

Pages fmi–fmi, 133–228

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020301

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Editor's note: At what cost recall? (pages 133–134)

      Ronald Jay Cohen

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020302

    2. Direct observation of search behavior in the purchase of two nondurable products (pages 161–179)

      Cathy J. Gobb and Wayne D. Hoyer

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020304

    3. Alternative measurement approaches to consumer values: The list of values and the rokeach value survey (pages 181–200)

      Sharon E. Beatty, Lynn R. Kahle, Pamela Homer and Shekhar Misra

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020305

    4. Personal constructs: Their use in the marketing of intangible services (pages 201–216)

      Robert G. Lewis and David M. Klein

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020306

    5. Social power-based print advertising: Theoretical and practical considerations (pages 217–228)

      Gary L. Sullivan and P. J. O'Connor

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020307

SEARCH

SEARCH BY CITATION