Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Psychology, Marketing, & Values

Winter 1985

Volume 2, Issue 4

Pages fmi–fmi, 229–305

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020401

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Editor's note: Bad advertising and values (pages 229–230)

      Ronald Jay Cohen

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020402

    2. Social values in the eighties: A special issue (pages 231–237)

      Lynn R. Kahle

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020403

    3. Using values to measure attitudes toward discontinuous innovation (pages 239–252)

      Edward F. McQuarrie and Daniel Langmeyer

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020404

    4. Frugality: A cross-national moderator of the price-quality relationship (pages 253–265)

      Kathy L. Pettit, Sonja L. Sawa and Ghazi H. Sawa

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020405

    5. Exploring the impact of personal values on socially oriented communications (pages 267–278)

      Robert E. Pitts, Ann L. Canty and John Tsalikis

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020406

    6. Values, expectations from the marketing system and product expectations (pages 279–296)

      Ved Prakash and J. Michael Munson

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020407

    7. Implications for value research: A macro vs. micro perspective (pages 297–305)

      Thomas J. Reynolds

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220020408

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