Psychology & Marketing

Cover image for Psychology & Marketing

Summer 1986

Volume 3, Issue 2

Pages fmi–fmi, 67–132

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030201

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    1. Color and contrast in magazine advertising (pages 69–78)

      Pamela S. Schindler

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030203

    2. The influence of ‘low-balling’ on buyers' compliance: Revisited (pages 79–86)

      William H. Motes, Reginald E. Brown, Hazel F. Ezell and Gail I. Hudson

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030204

    3. Brand loyalty and sequential learning theory (pages 87–98)

      Stephen B. Knouse

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030205

    4. Product evaluation in a dynamic market (pages 99–111)

      G. R. Dowling and D. F. Midgley

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030206

    5. Inflation-induced adaptive behavior (pages 113–122)

      Stephen W. McDaniel, C. P. Rao and Ralph W. Jackson

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030207

    6. Introversion-extraversion and loud commercials (pages 123–132)

      Hank Cetola and Kathleen Prinkey

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220030208

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