Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) 1986

Volume 3, Issue 3

Pages fmi–fmi, 133–237, i–i

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Annoucement
    1. Masthead (page fmi)

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Annoucement
    1. Editor's note. On awards in advertising (pages 133–136)

      Ronald Jay Cohen

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030302

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Annoucement
    1. Memory for the visual and verbal components of print advertisements (pages 137–149)

      Terry L. Childers

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030303

    2. Whose lifestyle is it anyway? (pages 151–163)

      Ernest Dichter

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030304

    3. Message repetition, experience and motivation (pages 165–179)

      Richard Weijo and Leigh Lawton

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030305

    4. Effects of sex and attitudes toward women on the processing of television commercials (pages 181–192)

      Pat McIntyre, Harmon M. Hosch, Richard Jackson Harris and D. Wayne Norvell

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030306

    5. Perceived risk: The concept and its measurement (pages 193–210)

      G. R. Dowling

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030307

    6. Time perception in the diffusion of safety hazard information (pages 211–221)

      Avichai Shuv-Ami and Leon G. Schiffman

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030308

    7. Forced compliance in family decision-making (pages 223–237)

      Daniel T. Seymour

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220030309

  4. Annoucement

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Annoucement

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