Psychology & Marketing

Cover image for Psychology & Marketing

Spring 1987

Volume 4, Issue 1

Pages fmi–fmi, 1–89

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040101

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Editor's note and the winner is … (pages 1–2)

      Ronald Jay Cohen

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040102

    2. Recall and recognition effects of brand name imagery (pages 3–15)

      Kim R. Robertson

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040103

    3. When consumers switch brands (pages 17–30)

      David Mazursky, Priscilla Labarbera and Al Aiello

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040104

    4. Attributional influences on consumers' desires to communicate about products (pages 31–45)

      Mary T. Curren and Valerie S. Folkes

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040105

    5. Shopping patterns: An exploration of some situational determinants (pages 47–62)

      Bruce E. Mattson and Alan J. Dubinsky

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040106

    6. An investigation of the determinants of cue utilization (pages 63–74)

      Gary L. Sullivan and Kenneth J. Burger

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040107

    7. Decision-making patterns among international vacationers: A cross-cultural perspective (pages 75–89)

      George P. Moschis and Daniel C. Bello

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040108

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