Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) 1987

Volume 4, Issue 3

Pages fmi–fmi, iii–iv, 167–266

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Masthead (page fmi)

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040301

  2. Editor's Note

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Contingency contracting with celebrity endorsers (pages iii–iv)

      Ronald J Cohen

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040302

  3. Articles

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Effects of Message Modality and Appeal on Advertising Acceptance (pages 167–187)

      Scott S. Liu and Patricia A. Stout

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040303

    2. Diversity in product symbolism: The case of female executive clothing (pages 189–212)

      Michael R. Solomon and Susan P. Douglas

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040304

    3. Television advertising and childrens' attitudes toward proprietary medicine (pages 213–224)

      Matt J. Rossano and Eliot J. Butter

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040305

    4. Observation of a strategic household purchase decision (pages 239–253)

      Kjell Grønhaug, Ingeborg Astrid Kleppe and Willy Haukedal

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220040307

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