Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) 1987

Volume 4, Issue 3

Pages fmi–fmi, iii–iv, 167–266

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220040301

  2. Editor's Note

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Contingency contracting with celebrity endorsers (pages iii–iv)

      Ronald J Cohen

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220040302

  3. Articles

    1. Top of page
    2. Masthead
    3. Editor's Note
    4. Articles
    1. Effects of Message Modality and Appeal on Advertising Acceptance (pages 167–187)

      Scott S. Liu and Patricia A. Stout

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220040303

    2. Diversity in product symbolism: The case of female executive clothing (pages 189–212)

      Michael R. Solomon and Susan P. Douglas

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220040304

    3. Observation of a strategic household purchase decision (pages 239–253)

      Kjell Grønhaug, Ingeborg Astrid Kleppe and Willy Haukedal

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220040307

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