Psychology & Marketing

Cover image for Psychology & Marketing

Spring 1988

Volume 5, Issue 1

Pages fmi–fmi, 1–69

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    4. Forthcoming Articles
    1. Masthead (page fmi)

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050101

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    4. Forthcoming Articles
    1. Identifying feelings elicited by advertising (pages 1–16)

      David A. Aaker, Douglas M. Stayman and Richard Vezina

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050102

    2. Personality profiles of marketing vs. r&d managers (pages 17–32)

      Alan J. Bush and George H. Lucas Jr.

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050103

    3. The effect of limits in retail advertisements: A reactance theory perspective (pages 33–44)

      Greg J. Lessne and Elaine M. Notarantonio

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050104

    4. Consumer decision making across product categories: The influence of task environment (pages 45–69)

      Wayne D. Hoyer and Cathy J. Cobb-Walgren

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050105

    5. Self-referencing as a mediator of the effectiveness of sex-role portrayals in advertising (pages 71–84)

      Kathleen Debevec and Easwar Iyer

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050106

    6. Sex-role self-concept measures and marketing: A research note (pages 85–99)

      Barbara B. Stern

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050107

  3. Forthcoming Articles

    1. Top of page
    2. Masthead
    3. Articles
    4. Forthcoming Articles
    1. Forthcoming Articles (page 69)

      Barbara B. Stern

      Article first published online: 5 SEP 2006 | DOI: 10.1002/mar.4220050108

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