Psychology & Marketing

Cover image for Psychology & Marketing

Spring 1988

Volume 5, Issue 1

Pages fmi–fmi, 1–69

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    4. Forthcoming Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220050101

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    4. Forthcoming Articles
    1. Identifying feelings elicited by advertising (pages 1–16)

      David A. Aaker, Douglas M. Stayman and Richard Vezina

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220050102

    2. Personality profiles of marketing vs. r&d managers (pages 17–32)

      Alan J. Bush and George H. Lucas Jr.

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220050103

    3. The effect of limits in retail advertisements: A reactance theory perspective (pages 33–44)

      Greg J. Lessne and Elaine M. Notarantonio

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220050104

  3. Forthcoming Articles

    1. Top of page
    2. Masthead
    3. Articles
    4. Forthcoming Articles
    1. Forthcoming Articles (page 69)

      Barbara B. Stern

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220050108

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