Psychology & Marketing

Cover image for Psychology & Marketing

Summer 1989

Volume 6, Issue 2

Pages fmi–fmi, 87–162

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220060201

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Memory for implied versus directly stated advertising claims (pages 87–96)

      Richard J. Harris, Michael L. Trusty, John I. Bechtold and Louise Wasinger

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220060202

    2. Assessing the validity of emotional typologies (pages 97–112)

      William J. Havlena, Morris B. Holbrook and Donald R. Lehmann

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220060203

    3. Product class involvement and purchase intent (pages 113–127)

      Don R. Rahtz and David L. Moore

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220060204

    4. Gender schema and fashion consciousness (pages 129–145)

      Stephen J. Gould and Barbara B. Stern

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220060205

    5. Measuring Purchase-decision involvement (pages 147–162)

      Banwari Mittal

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220060206

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