Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) 1989

Volume 6, Issue 3

Pages fmi–fmi, 163–247

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 15 SEP 2006 | DOI: 10.1002/mar.4220060301

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Marketplace attributions and consumer evaluations of discount claims (pages 163–180)

      Donald R. Lichtenstein, Scot Burton and Bradley S. O'Hara

      Version of Record online: 15 SEP 2006 | DOI: 10.1002/mar.4220060302

    2. Brand choice and deep price discounts (pages 181–196)

      David J. Moore and Richard W. Olshavsky

      Version of Record online: 15 SEP 2006 | DOI: 10.1002/mar.4220060303

    3. The social construction of needs (pages 197–210)

      Francis Buttle

      Version of Record online: 15 SEP 2006 | DOI: 10.1002/mar.4220060304

    4. Involvement and risk (pages 229–247)

      Meera P. Venkatraman

      Version of Record online: 15 SEP 2006 | DOI: 10.1002/mar.4220060306

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