Psychology & Marketing

Cover image for Psychology & Marketing

Winter 1989

Volume 6, Issue 4

Pages fmi–IV, 249–347

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220060401

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Introduction (pages III–IV)

      Melvin T. Stith

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220060402

    2. Race, sex, and fashion innovativeness: A replication (pages 249–262)

      Melvin T. Stith and Ronald E. Goldsmith

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220060403

    3. Middle-class black consumers and intensity of ethnic identification (pages 263–286)

      Jerome D. Williams and William J. Qualls

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220060404

    4. Black and white response to culturally targeted television commercials: A values-based approach (pages 311–328)

      Robert E. Pitts, D. Joel Whalen, Robert O'Keefe and Vernon Murray

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220060406

    5. Initial impressions in the retail environment: A comparison of black and white perceptions (pages 329–347)

      Michael S. Latour, Tony L. Henthorne and Alvin J. Williams

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220060407

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