Psychology & Marketing

Cover image for Psychology & Marketing

Spring 1990

Volume 7, Issue 1

Pages fmi–fmi, 1–81

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 18 SEP 2006 | DOI: 10.1002/mar.4220070101

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Developing a typology of affective responses to advertising (pages 11–25)

      Rajeev Batra and Morris B. Holbrook

      Version of Record online: 18 SEP 2006 | DOI: 10.1002/mar.4220070103

    2. Question effects on information processing in advertising (pages 27–46)

      Daniel J. Howard and Robert E. Burnkrant

      Version of Record online: 18 SEP 2006 | DOI: 10.1002/mar.4220070104

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