Psychology & Marketing

Cover image for Psychology & Marketing

Winter 1990

Volume 7, Issue 4

Pages fmi–fmi, 237–329

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220070401

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. The program-length commercial: A study of the effects of television/toy tie-ins on imaginative play (pages 237–255)

      Patricia Marks Greenfield, Emily Yut, Mabel Chung, Deborah Land, Holly Kreider, Maurice Pantoja and Kris Horsley

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220070402

    2. Children's use of perceptual cues in product categorization (pages 277–294)

      Deborah Roedder John and Mita Sujan

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220070404

    3. Naïve theories of price: A developmental model (pages 311–329)

      Karen F. A. Fox and Trudy Kehret-Ward

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220070406

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