Psychology & Marketing

Cover image for Psychology & Marketing

Spring 1991

Volume 8, Issue 1

Pages fmi–fmi, 1–77

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220080101

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Advertisement pacing and the learning of marketing information by the elderly (pages 1–20)

      Elizabeth E. Ensley and William M. Pride

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220080102

    2. Purchases and complaints: A logit-model analysis (pages 21–35)

      Kjell Grønhaug and Olav Kvitastein

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220080103

    3. Using rank values as an interval scale (pages 37–41)

      Grahame R. Dowling and David F. Midgley

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220080104

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