Psychology & Marketing

Cover image for Psychology & Marketing

Summer 1991

Volume 8, Issue 2

Pages fmi–fmi, 79–143

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220080201

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Fanatic consumer behavior: Athletics as a consumption experience (pages 79–99)

      Ronald Paul Hill and Harold Robinson

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220080202

    2. The golden section (pages 101–116)

      Ayn E. Crowley

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220080203

    3. TV advertising of OTC medicines and its effects on child viewers (pages 117–128)

      Eliot J. Butter, Kim Bartlett Weikel, Victoria Otto, Kim P. Wright and Greg Deinzer

      Article first published online: 6 SEP 2006 | DOI: 10.1002/mar.4220080204

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