Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) 1991

Volume 8, Issue 3

Pages fmi–fmi, 145–237

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080301

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Coupon characteristics and brand choice (pages 145–159)

      Goutam Chakraborty and Catherine Cole

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080302

    2. Origin of rumor and tone of message in rumor quelling strategies (pages 161–175)

      Easwar S. Iyer and Kathleen Debevec

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080303

    3. An inductively derived model of the motivation to shop (pages 177–196)

      Jack A. Lesser and Pushp Kamal

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080304

    4. Informational power: A means for increased control in channels of distribution (pages 197–213)

      Nermin Eyuboglu and Osman A. Atac

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080305

    5. A conceptual model of the impact of advertising on service employees (pages 215–237)

      Mary Finley Wolfinbarger and Mary C. Gilly

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080306

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