Psychology & Marketing

Cover image for Psychology & Marketing

Winter 1991

Volume 8, Issue 4

Pages fmi–fmi, 239–310

  1. Masthead

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Masthead (page fmi)

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080401

  2. Guest Editorial

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Psychology, marketing, and computers (pages 239–242)

      Nicolaos E. Synodinos

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080402

  3. Articles

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Computer-based adaptive testing in 1991 (pages 243–257)

      Bert F. Green

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080403

    2. Computerized sociometric marketing: Advances and prospects (pages 259–273)

      William Sims Bainbridge

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080404

    3. Quantitative analyses of depth interviews (pages 275–297)

      Ruth N. Bolton and Tina M. Bronkhorst

      Article first published online: 8 SEP 2006 | DOI: 10.1002/mar.4220080405

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