Psychology & Marketing

Cover image for Psychology & Marketing

May/June 1992

Volume 9, Issue 3

Pages fmi–fmi, 175–261

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    4. Point-Counterpoint
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220090301

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    4. Point-Counterpoint
    1. Prior involvement and incentives to pay attention to information (pages 209–219)

      Dr. Richard Heslin and Blair T. Johnson

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220090304

    2. An examination of the validity of direct product perceptions (pages 221–235)

      Michael D. Johnson and David A. Home

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220090305

    3. Implementing the concept of transformational advertising (pages 237–253)

      David A. Aaker and Douglas M. Stayman

      Version of Record online: 6 SEP 2006 | DOI: 10.1002/mar.4220090306

  3. Point-Counterpoint

    1. Top of page
    2. Masthead
    3. Articles
    4. Point-Counterpoint

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