Psychology & Marketing

Cover image for Psychology & Marketing

November/December 1992

Volume 9, Issue 6

Pages fmi–fmi, 427–510

  1. Masthead

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Masthead (page fmi)

      Version of Record online: 8 SEP 2006 | DOI: 10.1002/mar.4220090601

  2. Guest Editorial

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Guest editorial (pages 427–430)

      Catherine A. Cole and Nadine M. Castellano

      Version of Record online: 8 SEP 2006 | DOI: 10.1002/mar.4220090602

  3. Articles

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Appraisal processes in the enactment of intentions to use coupons (pages 469–486)

      Richard P. Bagozzi, Hans Baumgartner and Youjae Yi

      Version of Record online: 8 SEP 2006 | DOI: 10.1002/mar.4220090605

    2. Coupons and private labels: A cross-category analysis of grocery products (pages 487–500)

      Raj Sethuraman and John Mittelstaedt

      Version of Record online: 8 SEP 2006 | DOI: 10.1002/mar.4220090606

    3. Hispanic coupon usage: The impact of strong and weak ethnic identification (pages 501–510)

      Naveen Donthu and Joseph Cherian

      Version of Record online: 8 SEP 2006 | DOI: 10.1002/mar.4220090607

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