This rejoinder discusses philosophical viewpoints on MCDA, especially concerning the role of emotion. Central issues are: Should MCDA put more emphasis on subjectivity? What is the relation between the decision-maker's mindset and emotions? Can one make the analysis more rational by internalizing emotions associated with virtues through extending the traditional set of decision-criteria? How can belief and values be separated? Finally, what is a suitable definition of rationality? Copyright © 2006 John Wiley & Sons, Ltd.