Strategy in turbulent environments: the role of dynamic competence


  • P.N SubbaNarasimha

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    1. Department of Management, G.R. Herberger College of Business, St. Cloud State University, MN, USA
    • Department of Management, G.R. Herberger, College of Business, St. Cloud State University, St. Cloud, MN 56301, USA
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It is often observed that firm survival and success have become problematic in the turbulent environments that firms face today. Resource-based theories propose that sustained competitive advantage is more a function of firm resources than of industry structure. In this paper, the nature of resources that help firms sustain (or try to sustain) a competitive advantage in turbulent environments is queried. Viewing the firm as a stock of knowledge, the argument that dynamic competence or the variety-generating capability of knowledge is an important antecedent of superior performance in such turbulent environments is developed. Copyright © 2001 John Wiley & Sons, Ltd.