Research Article

Analyzing moviegoing demand: an individual-level cross-sectional approach

  1. Alan Collins1,*,
  2. Chris Hand2

Article first published online: 6 JUL 2005

DOI: 10.1002/mde.1231

Issue

Managerial and Decision Economics

Managerial and Decision Economics

Volume 26, Issue 5, pages 319–330, July/August 2005

Additional Information

How to Cite

Collins, A. and Hand, C. (2005), Analyzing moviegoing demand: an individual-level cross-sectional approach. Managerial and Decision Economics, 26: 319–330. doi: 10.1002/mde.1231

Author Information

  1. 1

    Department of Economics, University of Portsmouth Business School, Richmond Building, Portland Street, Portsmouth PO1 3DE, UK

  2. 2

    School of Marketing, Faculty of Business, Kingston University, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB, UK

*Department of Economics, University of Portsmouth Business School, Richmond Building, Portland St., Portsmouth PO1 3DE, UK

Publication History

  1. Issue published online: 6 JUL 2005
  2. Article first published online: 6 JUL 2005

SEARCH

SEARCH BY CITATION

ARTICLE TOOLS

Get PDF (143K)

Abstract

Previous work analyzing the demand for movie theater visits have had to rely entirely on highly aggregate time series data. Inevitably, this masks the significance of individual-specific effects that place constraints on such trip making. Further, while there have been cross-sectional revenue model estimates at the film-level, there have not been, hitherto, any cross-sectional studies of moviegoing by individuals. This study thus presents the first detailed microeconometric analysis of the factors that increase or lower the probability that an individual will go to a movie theater. Copyright © 2005 John Wiley & Sons, Ltd.

Get PDF (143K)