Research Article

Distribution conventionality in the movie sector: an econometric analysis of cinema supply

  1. Alan Collins1,*,
  2. Antonello E. Scorcu2,
  3. Roberto Zanola3

Article first published online: 20 APR 2009

DOI: 10.1002/mde.1469

Issue

Managerial and Decision Economics

Managerial and Decision Economics

Volume 30, Issue 8, pages 517–527, December 2009

Additional Information

How to Cite

Collins, A., Scorcu, A. E. and Zanola, R. (2009), Distribution conventionality in the movie sector: an econometric analysis of cinema supply. Manage. Decis. Econ., 30: 517–527. doi: 10.1002/mde.1469

Author Information

  1. 1

    Department of Economics, University of Portsmouth, Portsmouth, UK

  2. 2

    Department of Economics, University of Bologna, Bologna, Italy

  3. 3

    Department of Public Policy and Public Choice, University of Eastern Piedmont, Turin, Italy

*Department of Economics, Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth, Hampshire PO1 3DE, UK

Publication History

  1. Issue published online: 22 OCT 2009
  2. Article first published online: 20 APR 2009

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Abstract

This paper empirically analyzes the impact of several factors on a ‘conventionality index (CI)’ in the specific context of the cinema exhibition sector. To our knowledge, it is the first time that a standard CI has been constructed for this purpose. Econometric analysis of the determinants of variation in this index provides decision-makers with an empirical focus for analyzing distributional aspects of the movie exhibition market, with particular emphasis on product differentiation. Specifically, (i) do cinemas based in a city area have a different or ‘specialized’ focus in contrast to cinemas in small towns? or (ii) do multiplexes have a different or more specialized focus in comparison with cinemas? To this end, cross-sectional econometric models are estimated to help analyze these effects in three Italian regions for a sample of cinemas covering the 2006 season. Copyright © 2009 John Wiley & Sons, Ltd.

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