G. Solard was in charge of economic studies in the department devoted to retailing within the French National Institute of Statistics and Economic Studies (INSEE) when the paper was written. The views expressed in this paper are those of the authors and do not involve the INSEE.
Network Integration Through Franchised and Company-Owned Chains: Evidence from French Distribution Networks
Article first published online: 21 DEC 2012
Copyright © 2012 John Wiley & Sons, Ltd.
Managerial and Decision Economics
Special Issue: Governance of Franchising Networks, Cooperatives and Alliances
Volume 34, Issue 3-5, pages 195–203, April-July 2013
How to Cite
Chaudey, M., Fadairo, M. and Solard, G. (2013), Network Integration Through Franchised and Company-Owned Chains: Evidence from French Distribution Networks. Manage. Decis. Econ., 34: 195–203. doi: 10.1002/mde.2583
- Issue published online: 8 APR 2013
- Article first published online: 21 DEC 2012
To the best of our knowledge, no previous studies have examined the degree of vertical integration by comparing franchised and company-owned chains. On the basis of recent data from the French distribution networks in retail and services, this paper investigates the determinants of network integration in the French distribution systems. The level of network integration increases from franchised chains to company-owned chains. This paper provides evidence that the level of network integration is positively related to the brand name value and negatively related to the resource constraints and monitoring costs of the upstream firm. Copyright © 2012 John Wiley & Sons, Ltd.