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Information sharing in blog: Exploring college students' blog usage pattern and gender difference†
Article first published online: 3 FEB 2011
Copyright © 2010 by American Society for Information Science and Technology
Proceedings of the American Society for Information Science and Technology
Volume 47, Issue 1, pages 1–2, November/December 2010
How to Cite
Kim, J.-H. and Choi, H. J. (2010), Information sharing in blog: Exploring college students' blog usage pattern and gender difference. Proc. Am. Soc. Info. Sci. Tech., 47: 1–2. doi: 10.1002/meet.14504701430
- Issue published online: 3 FEB 2011
- Article first published online: 3 FEB 2011
This research investigates blog usage pattern of college students and gender difference. The 25 statements developed for this study were used to measure students' blog usage, gender difference, attitude, and satisfaction toward using blog. The 25 statements are categorized into four areas: information sharing, social communication, management, and negative effect. The findings indicate that the students primarily share and disseminate information with blog. Contacting with classmates and providing details on personal life also seem to be important to students. Female students consider security issue more importantly than male students. Male students show more positive attitude than female students toward using blog. However, there is no significant difference between male and female students in satisfaction toward using blog. The authors suggest blog will have to become more satisfying students by way of more targeted communicative content or by more interesting value.