Who disseminates academic library information on Twitter?
Article first published online: 24 JAN 2013
Copyright © 2012 by American Society for Information Science and Technology
Proceedings of the American Society for Information Science and Technology
Volume 49, Issue 1, pages 1–4, 2012
How to Cite
Kim, H. M., Abels, E. G. and Yang, C. C. (2012), Who disseminates academic library information on Twitter?. Proc. Am. Soc. Info. Sci. Tech., 49: 1–4. doi: 10.1002/meet.14504901317
- Issue published online: 24 JAN 2013
- Article first published online: 24 JAN 2013
The purpose of this study is to investigate information dissemination by academic libraries through an analysis of retweet users on Twitter. Academic libraries have posted a variety of information for their patrons on Twitter; however, we know little about who has an interest in academic library tweets and to whom the information is disseminated. To this end, we explored a network of academic libraries by analyzing categories of users who are involved in retweet activity. The results show which user groups disseminate academic library information. We collected 571 retweets and 506 retweet users from 10 academic libraries' Twitter accounts, and categorized them into 12 groups. The results indicate that the primary groups disseminating the tweets of academic libraries are units within universities and students.