Users' perception of internet characteristics in the academic environment

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Abstract

This paper examines the characteristics of internet that affect its adoption by faculty members of Imam Muhammad Bin Saud University (IMSU) in Saudi Arabia. The framework of the study was the attributes of innovations offered by Rogers. The result revealed that the majority of IMSU faulty members used the Internet for research and academic activities twice a month or less, indicating a low Internet adoption rate. Multiple regression analysis showed that all attributes of innovation individually predicted Internet adoption. The combination of all attributes indicated the model could predict Internet adoption among faculty.

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