Users' views on country-specific search engine results



In this paper we report the results of a user study that compared different country-specific search results of Google and Live search. The users were Israelis and the search results came from six sources: Google Israel,, Google UK, Live Search Israel, Live Search US and Live Search UK. The users evaluated the results of nine pre-selected queries, created their own preferred ranking and picked the best ranking from the six sources. The results indicate that the group of users in this study liked most the local Google interface, i.e. Google succeeded in it its country-specific customization of search results. was much less successful in this aspect. However search engines are highly dynamic, thus these findings have to be viewed cautiously. The main contribution of the paper is a two-phase methodology for comparing and evaluating search results from different sources.