Identifying undergraduate media literacy skills: An exploratory study of faculty perceptions



Given the complex nature of the multi-media landscape available to undergraduate students, understanding how and how well these users make decisions in comprehending and critiquing media information has implications on the tools and quality of teaching and learning in the academy. In this research study, a small sample of faculty members who use visual content in their teaching were interviewed to learn what attributes they identify as important media literacy skills for students. The results support a model of core skills associated with media literacy. Findings from this exploratory study will inform a larger scale research project that investigates the assessment techniques for media literacy skills and based on which, develops a practical framework for media literacy assessment.