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Abstract

The Internet and new technologies are changing news reading habits and information behavior of readers. News readership is shifting to the Internet because of accessible, inexpensive technology, and free content. The prevalence of news on the web provides opportunities for people to encounter news in an incidental way as a byproduct of their online activities. This poster presents the preliminary results of the dissertation study on incidental exposure to online news, which was conducted in the spring of 2009.