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Abstract

This study builds upon and expands the Meta-Inventory of Human Values (MIHV) proposed by Cheng and Fleischmann (2010) for application in informal communication settings such as Twitter. A corpus of 5,313 tweets from 32 individuals during a three-week period in March/April 2011 was analyzed using thematic analysis. In addition to the 16 value categories in the MIHV, two new categories emerged within the informal communication context – connectedness and comfort.