The effects of customer rebates and retailer incentives on a manufacturer's profits and sales
Version of Record online: 16 DEC 2009
Copyright © 2009 Wiley Periodicals, Inc.
Naval Research Logistics (NRL)
Volume 57, Issue 1, pages 88–108, February 2010
How to Cite
Demirag, O. C., Baysar, O., Keskinocak, P. and Swann, J. L. (2010), The effects of customer rebates and retailer incentives on a manufacturer's profits and sales. Naval Research Logistics, 57: 88–108. doi: 10.1002/nav.20390
- Issue online: 4 JAN 2010
- Version of Record online: 16 DEC 2009
- Manuscript Accepted: 19 OCT 2009
- Manuscript Revised: 25 MAR 2009
- Manuscript Received: 1 JUN 2007
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