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Keywords:

  • stochastic programming;
  • inventory management;
  • dual-channel marketing

Abstract

In this study, we explore an inventory model for a wholesaler who sells a fashion product through two channels with asymmetric sales horizons. The wholesaler can improve profitability by employing joint procurement and inventory reallocation as a recourse action in response to the dynamics of sales. In this research, a simple stochastic programming model is analyzed to specify the properties of the optimal inventory decisions. © 2011 Wiley Periodicals, Inc. Naval Research Logistics, 2011