Building and valuing global brands in the nonprofit sector
Version of Record online: 19 MAR 2007
© Wiley Periodicals, Inc.
Nonprofit Management and Leadership
Volume 17, Issue 3, pages 253–277, Spring 2007
How to Cite
Laidler-Kylander, N., Quelch, J. A. and Simonin, B. L. (2007), Building and valuing global brands in the nonprofit sector. Nonprofit Management and Leadership, 17: 253–277. doi: 10.1002/nml.149
- Issue online: 19 MAR 2007
- Version of Record online: 19 MAR 2007
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