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Joseph M. Roberts is the director of customer service at Binney & Smith, Inc., manufacturer of Crayola® crayons. He is responsible for order processing, distribution, transportation, production planning, and operations and systems planning. He became a certified Jonah of the Goldratt Institute in January 1990. Daniel W. Tretter, CPIM, is the operations and systems planning manager at Binney & Smith, Inc. He led the implementation of Binney & Smitb's High Velocity Manufacturing program and is currently the project manager responsible for upgrading the customer service and manufacturing computer systems. He became a Jonah in October 1989.
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Article
Competing with crayolas®: Manufacturing as a competitive weapon at Binney & Smith
Article first published online: 13 NOV 2006
DOI: 10.1002/npr.4040120206
Copyright © 1993 John Wiley & Sons, Inc.
Additional Information
How to Cite
Roberts, J. M. and Tretter, D. W. (1993), Competing with crayolas®: Manufacturing as a competitive weapon at Binney & Smith. Natl. Prod. Rev., 12: 183–191. doi: 10.1002/npr.4040120206
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Joseph M. Roberts is the director of customer service at Binney & Smith, Inc., manufacturer of Crayola® crayons. He is responsible for order processing, distribution, transportation, production planning, and operations and systems planning. He became a certified Jonah of the Goldratt Institute in January 1990. Daniel W. Tretter, CPIM, is the operations and systems planning manager at Binney & Smith, Inc. He led the implementation of Binney & Smitb's High Velocity Manufacturing program and is currently the project manager responsible for upgrading the customer service and manufacturing computer systems. He became a Jonah in October 1989.
Publication History
- Issue published online: 13 NOV 2006
- Article first published online: 13 NOV 2006
- Abstract
- References
- Cited By
Abstract
In today's competitive climate, even the most successful firms have to look for new and better ways to meet their goals. At Binney & Smith, the journey to improvement began with some careful self-assessment and it continues with a clear business objective-profitable revenue growth through continuous improvement by involvement of all employees.