Successfully recruiting, surveying, and retaining college students: A description of methods for the risk, religiosity, and Emerging Adulthood Study†
Version of Record online: 2 JUL 2012
Copyright © 2012 Wiley Periodicals, Inc.
Research in Nursing & Health
Volume 35, Issue 6, pages 659–670, December 2012
How to Cite
Berry, D. M. and Bass, C. P. (2012), Successfully recruiting, surveying, and retaining college students: A description of methods for the risk, religiosity, and Emerging Adulthood Study . Res. Nurs. Health, 35: 659–670. doi: 10.1002/nur.21498
This study was supported by the Robert Wood Johnson Foundation Nurse Faculty Scholar Program.
- Issue online: 9 NOV 2012
- Version of Record online: 2 JUL 2012
- Manuscript Accepted: 31 MAY 2012
- college students;
The selection of methods that purposefully reflect the norms of the target population increases the likelihood of effective recruitment, data collection, and retention. In the case of research among college students, researchers' appreciation of college student norms might be skewed by unappreciated generational and developmental differences. Our purpose in this article is to illustrate how attention to the generational and developmental characteristics of college students enhanced the methods of the Risk, Religiosity, and Emerging Adulthood study. We address the following challenges related to research with college students: recruitment, communication, data collection, and retention. Solutions incorporating Internet-based applications (e.g., Facebook) and sensitivity to the generational norms of participants (e.g., multiple means of communication) are described in detail. © 2012 Wiley Periodicals, Inc. Res Nurs Health 35:659–670, 2012