A Factor Analysis of Attitudes of Rural Health Care Consumers Toward Nurse Practitioners

Authors

  • William G. Zikmund,

    Corresponding author
    1. Dr. William G. Zikmund is an associate professor of marketing at the College of Business Administration, Oklahoma State University, Stillwater, Oklahoma
    • Requests for reprints may be addressed to Dr. William G. Zikmund, College of Business Administration, Oklahoma State University, Stillwater, Oklahoma 74074
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  • Stephen J. Miller

    1. Dr. Stephen J. Miller is an associate professor at the same institution.
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Abstract

The attitudes of 205 rural health care consumers toward nurse practitioners were measured. A factor analysis with orthogonal (varimax) rotation was applied to the 15 attitudinal variables. The rotated factors were labeled competency, interpersonal relations, and relative performance.

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