How we make donors feel: the relationship between premium benefit level and donor identity esteem
Article first published online: 17 APR 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Volume 17, Issue 3, pages 157–171, August 2012
How to Cite
Sargeant, A. and Shang, J. (2012), How we make donors feel: the relationship between premium benefit level and donor identity esteem. Int. J. Nonprofit Volunt. Sect. Mark., 17: 157–171. doi: 10.1002/nvsm.1419
- Issue published online: 13 AUG 2012
- Article first published online: 17 APR 2012
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