Special Issue Paper
Coverage of social marketing efforts in the mainstream media
Article first published online: 20 SEP 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Special Issue: Select Papers from the SMART (Social Marketing Advances in Research and Theory) Conference 2012
Volume 17, Issue 4, pages 295–302, November 2012
How to Cite
Basil, M. (2012), Coverage of social marketing efforts in the mainstream media. Int. J. Nonprofit Volunt. Sect. Mark., 17: 295–302. doi: 10.1002/nvsm.1431
- Issue published online: 18 OCT 2012
- Article first published online: 20 SEP 2012
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