Lecturer in Marketing.
Special Issue Paper
Understanding the decision-making processes for arts sponsorship
Article first published online: 12 SEP 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Special Issue: Select Papers from the SMART (Social Marketing Advances in Research and Theory) Conference 2012
Volume 17, Issue 4, pages 363–374, November 2012
How to Cite
Daellenbach, K. (2012), Understanding the decision-making processes for arts sponsorship. Int. J. Nonprofit Volunt. Sect. Mark., 17: 363–374. doi: 10.1002/nvsm.1432
- Issue published online: 18 OCT 2012
- Article first published online: 12 SEP 2012
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