Professor and Holder of the Desmarais Professorship in Marketing
Special Issue Paper
Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study
Article first published online: 14 SEP 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Special Issue: Select Papers from the SMART (Social Marketing Advances in Research and Theory) Conference 2012
Volume 17, Issue 4, pages 341–351, November 2012
How to Cite
Madill, J. and Ziegler, R. (2012), Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study. Int. J. Nonprofit Volunt. Sect. Mark., 17: 341–351. doi: 10.1002/nvsm.1434
- Issue published online: 18 OCT 2012
- Article first published online: 14 SEP 2012
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