Special Issue Paper
What do social marketing programmes reveal about social marketing? Evidence from South Asia
Article first published online: 10 SEP 2012
Copyright © 2012 John Wiley & Sons, Ltd.
International Journal of Nonprofit and Voluntary Sector Marketing
Special Issue: Select Papers from the SMART (Social Marketing Advances in Research and Theory) Conference 2012
Volume 17, Issue 4, pages 303–324, November 2012
How to Cite
Saini, G. K. and Mukul, K. (2012), What do social marketing programmes reveal about social marketing? Evidence from South Asia. Int. J. Nonprofit Volunt. Sect. Mark., 17: 303–324. doi: 10.1002/nvsm.1436
- Issue published online: 18 OCT 2012
- Article first published online: 10 SEP 2012
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